VATICAN CITY — Every week, Pope Benedict XVI addresses pilgrims at St. Peter’s Square. The Rev. Cesare Atuire’s job is to make sure there are lots of listeners.
Father Atuire, a Ghana-born priest who runs the Holy See’s in-house travel agency, pitches full-service, Vatican-style vacations. Mr. Atuire’s Opera Romana Pellegrinaggi, or ORP, charters planes, trains, buses and ships to carry packs of tourists to Rome. To crack the U.S. market, Father Atuire recently sent an ORP "missionary" to promote its packages at churches in Massachusetts, New York, New Jersey and Florida.