Hollywood pundits and advertisers on Madison Avenue like to tell the press that sex and nudity sells best, but nothing could be further from the truth.
For example, we recently completed a ten-year study of the theatrical box office at MOVIEGUIDE®. We discovered that Hollywood movies with strong Christian worldviews make far more money than movies with explicit sex and nudity. In fact, Christian movies make two to seven times as much money, and often four to six times as much money, as movies with explicit sex and nudity. The study is based on an analysis of nearly 2,700 of the top movies at the box office from 1996 through 2005. Read more.