appointment

But you do not realize that you are wretched, pitiful, poor, blind and naked. — Revelation 3:17Don’t we hope this verse applies to somebody else? I just finished reading a great book on marketing, Waiting for Your Cat to Bark? The authors do a beautiful job explaining how marketing works. They use the example of the BMW. They explain how BMW markets to the belief that powerful men buy this ultimate road handling machine. Of course, the advertisers are creating an illusion. A car does not make you powerful. But customers are willing to pay tens of thousands of dollars…