COMMENTARY
“How much life insurance do you have?”
According to a recent blog by Seth Godin, Zig Ziglar liked to say that, with that one question, you could tell if someone was a successful life insurance agent. “If they’re not willing to buy it with their own money, how can they honestly persuade someone else to do so?”
Godin went on to note that if you are in the music business, but you never buy tickets or downloads, can you really empathize with the people you’re selling to?
His favorite: If you work for a non-profit and you don’t give money to charity, what exactly are you doing in this job?