(UNDATED) Digital podcasts and streaming video might bring Christian audiences inspirational messages in the future, but they aren’t bringing in the cash that broadcast ministries need to weather a painful economy.
To make ends meet, religious broadcasters are tightening their belts and going back to basics. That means sticking with time-tested formulas, postponing innovations and counting on loyal (largely senior) audiences to keep donating even when it hurts.
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Thousands Gather for Media Convention – Christian Post